The marketing power of thank you
From a simple acknowledgement to a heartfelt expression of gratitude, a thank you can carry…
Browsing: Telling your story
The road to perfection
It’s a phrase I’ve heard a lot recently – the road to perfection is littered…
Another year, another marketing rethink?
It’s that time of year again. The navel-gazing time. When you come back from the…
Is your marketing brave or safe?
Taking risks with your marketing messaging is a no-go zone for many because the potential…
Five-page plan or back of an envelope?
Are you going with your gut when planning your marketing activity or following a detailed…
Election time – are you buying it?
It’s election time again, with candidates across the region trying to stand out from the…
Yay or nay to sponsorship investment
Many of us get inevitable requests for sponsorship and would love to be able to…
Do it yourself, Jonesy
Those cute kids in the Mitre10 sandpit captured our hands-on, give-it-a-go spirit to a tee.…
Is your marketing a lie?
Exaggeration in advertising is commonplace, but telling out-and-out porkies is not OK. But could misrepresenting…
Brand vs identity vs logo
I was thinking about how to explain the fundamental importance of brand, especially how to…