At Soda’s Power Lunch last month, were from left: innovation specialist Fern Kelly-Zander, Simon Pound and general manager Anna Devcich. Pound leads Previously Unavailable’s Venture Studio and Brand Fund. Soda is a business incubator founded by Hamilton City Council, Wintec, Deloitte and Norris Ward McKinnon to keep talented young graduates from leaving the city through a lack of job opportunities.