As Waikato positions itself for a future shaped by innovative and culturally grounded leadership, one individual is paving the way: Selepa Sasalu.
Apulu Alo Aliitaeao (TJay) Asiata
Born and raised in the heart of Waikato, Selepa embodies a unique blend of tradition and forward-thinking, deeply rooted in her Samoan heritage, with ties to Nuusuatia, Faleasiu, and Lufilufi.
Selepa is the founder and director of Esther BMC, a business dedicated to leadership and design thinking. Through Esther BMC, she is cultivating a new wave of leaders who are not just strategic but also empathetic and culturally attuned. Her work goes beyond the boardroom, empowering individuals to approach challenges with creativity, resilience, and a mindset that prioritises community impact.
But Selepa’s leadership extends far beyond her role at Esther BMC. As deputy principal at Ngā Taiātea Wharekura, she is at the forefront of shaping young minds. Her fluency in Te Reo Māori and her commitment to embedding traditional Māori values into modern education are transforming the way leadership is taught and understood. She’s not just teaching lessons; she’s creating leaders who are proud of their heritage and prepared to make a difference.
Selepa Sasalu
Selepa’s influence reaches even further as a pastor at Reach Church in Te Awamutu. Her faith-driven leadership inspires many, offering hope and guidance to her congregation. Yet, her ability to connect with people doesn’t stop at the pulpit. On the odd evening, you’ll find her as a high-energy presence at FMFC CrossFit in Te Rapa, where she combines fitness with fun, occasionally channelling her inner hip-hop artist to keep the workouts lively.
Her ability to juggle multiple roles with authenticity and purpose is nothing short of remarkable. Selepa credits much of her energy and determination to her husband, Fetu, and their three children. They are her grounding force, her daily inspiration, and the “why” behind everything she does. Together, they are a testament to the strength and unity that drive her success.
Selepa’s journey is a beacon for Māori and Pasifika women, demonstrating that leadership isn’t confined to one arena. She is a trailblazer, redefining what it means to lead by raising the bar for inclusivity, cultural pride, and innovation.
For the Waikato region, Selepa Sasalu is more than a leader; she’s a visionary shaping the future. Her commitment to serving others and breaking boundaries leaves an indelible mark.
Selepa represents the future of leadership in Waikato: culturally grounded, purpose-driven, and fearless in her pursuit of meaningful change. If you know Selepa, you already know – she’s pure gold.
Selepa Sasalu
