Students choose Australia

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Five Waikato University Management School students identified Western Australia as the best opportunity for a Hamilton software specialist to grow its transport informatics business.

From left, clockwise: Lucy de Andrad Always of Waihi Beach, Anmoldeep Khakh of Te Puke, Rebekka King of Tauranga, Rebecca Stainton of Hamilton and Emma Carter of Cambridg.

The management of physical infrastructure assets was a global challenge. Countries spend between 0.2 per cent and 4.8 per cent of gross domestic product on inland transport infrastructure.

Fourth year Business Strategy course students Lucy de Andrad Always of Waihi Beach, Emma Carter of Cambridge, Rebekka King of Tauranga, Anmoldeep Khakh of Te Puke and Rebecca Stainton of Hamilton landed on Western Australia after researching Australia, Germany and the UK as potential markets to take Company-X national roading insights software tool.

Damian Bartolomucci

Company-X head of sales and marketing Damian Bartolomucci said the students put together a new brand strategy for the world-first technology.

“They then put together a new brand strategy on a transport informatics product to help us get there along with a marketing strategy on partnerships that we could pursue and budget events and key stakeholders who are in that space and a project plan with KPIs.”

Artificial intelligence could soon help users of the Transport Insights tool make better data-driven decisions because of the partnership between the university and Company-X.

Company-X built Transport Insights for the Road Efficiency Group, also known as Te Ringa Maimoa, for the use of every road controlling authority in the country. The tool is used to make evidence-based decisions on New Zealand’s national roading network.

The project will focus on transport and infrastructure by leveraging data to enhance the speed and effectiveness of decision-making for asset managers responsible for maintaining infrastructure such as roading, water and energy.

It will combine research and expertise from the University’s School of Computing and Mathematical Sciences, School of Engineering, Artificial Intelligence Institute, and Waikato Management School.

It is envisioned the partnership will develop a system that integrates advanced asset management data visualisations with artificial intelligence, enabling asset managers to make more efficient and effective decisions on road maintenance and renewal.

Both organisations hope the partnership will also impact the fields of primary industries, smart manufacturing and management.

Company-X co-founder and director Jeremy Hughes, left,  with business partner David Hallett.

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Chris Gardner is a freelance communications professional.