As a brisk wind of change sweeps through the business landscape, more and more Māori and Pasifika businesses are stepping into the spotlight, showcasing the depth and vibrancy of their products and services across the region.
Apulu Alo Aliitaeao (TJay) Asiata
In a year when the economy feels as volatile as gas prices, with headlines fluctuating as fast as the weekly news cycle, it’s inspiring to see small and medium enterprises braving the challenges and emerging stronger on the other side.
Recently, I’ve heard about some incredible wins for Māori and Pasifika businesses here in Waikato and beyond. Take, for instance, a local Pasifika landscaping company that has just partnered with a major tiered company, setting the stage for exciting growth. This new partnership will allow them to scale their operations and expand their reach in ways they hadn’t anticipated. Or consider a Māori-owned civil construction business based in Waikato win work in the Far North, which has landed a sizable project requiring them to ramp up resources over the next 12 to 18 months.
These businesses aren’t just surviving; they’re gearing up for long-term success in a big way.
In a time when stability can seem elusive, these stories stand out as remarkable testaments to resilience, creativity, and hard work. Every success is a step forward for these entrepreneurs and a source of pride for the wider community. It’s like watching a team of superheroes come together for a climactic moment—not in a fictional battle, but in a real-life push toward growth, prosperity, and representation.
I’m sharing this perspective because, while it’s been a challenging year for many, it’s crucial to recognise and celebrate those who are not only persevering but thriving. Seeing these businesses take big leaps and make strategic moves — particularly Māori and Pasifika businesses — is incredibly motivating. They’re setting an example for future entrepreneurs, showing that even in turbulent times, growth is possible.
For me, witnessing this momentum fills me with pride. It’s proof that Māori and Pasifika businesses aren’t just contributors to the economy; they’re powerful agents of change, showcasing a blend of tradition, innovation, and resilience.
Malachi, left, and Gideon Wrampling. Photo: Supplied.
