Lineup strengthened with funding

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Waipā event organisers will benefit from $75,000 in funding to support 27 local events, helping strengthen community connections and boost economic activity.

The $75,000 available through the District Promotion Fund was reduced from $150,000 as part of the Enhanced Annual Plan process, which reflects the financial challenges faced by council.

Te Toki Voyaging Trust – Waka Hourua members Kiriwehi Grant, front, Hinemanu Barclay-Kerr, Te Ohomairangi-Putiputi Matakātea, Reiata Huata, Paige Rameka, Tevarn Mylove Bennion-Lindsay and Khloe Simon at Lake Karāpiro for the Waka Ama champs.

As part of that process, the Community Event Fund was also disestablished.

The District Promotions Sub-Committee received 30 applications totalling more than $275,000, underscoring the high demand for event funding.

Group manager customer and community services Sally Sheedy emphasised a continued commitment to supporting events that deliver positive social and economic benefits for Waipā.

“Even with a reduced funding pool this year, we’re proud to support a range of events that bring vibrancy to our communities and showcase Waipā as a fantastic place to visit, live, work, and invest.”


The delay in opening this year’s funding was partly due to the discussions about revising the criteria.

“Following an initial revision of the criteria, and a risk analysis, it was realised that we need to take the community along with us to carve out our niche in the events space.

Sally Sheedy

“Events help connect people, boost our local economy, and celebrate what makes our district unique,” Sheedy said.

The Waipā event strategy will be out for consultation in early 2025.

This year’s funding includes $6000 each for the National Waka Ama Sprint Championships and the New Zealand Secondary Schools Rowing Championships (Maadi Cup Regatta), $5600 for Balloons visit Waipā, and $5000 each for the Cambridge Cycling Festival and Dragon Boat National Championships.

Events that demonstrated strong local interest or showcased unique and innovative experiences, such as the Stragglers Charity Car Show, Lucas Oil Hydro Thunder NZ Series, and Whakamaumahara – Rangiaowhia Commemoration Day, also secured support.

Applications were assessed on their ability to drive economic activity, engage local suppliers, and promote Waipā. Priority was given to events that encourage visitor spending, benefiting hospitality, retail, and accommodation sectors.

“Events are key to our district’s economic and social fabric, and it’s inspiring to see a diverse calendar with both beloved favourites and new initiatives,” Sheedy said.

The Balloon Festival was held in Cambridge in 2019.

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Putāruru-born Mary Anne Gill is one of Waikato’s most experienced communications and public relations practitioners. She has won several national writing gongs including three times at the Qantas and twice at the Voyager media awards.