Waikato-based agency Unbound has made it through as a finalist in the International Growth category in this year’s prestigious Google Ads Premier Partner Awards for the Australia-New Zealand region. The awards recognise the achievements of the best digital marketing agencies and providers working at the top of their game. Unbound offers a targeted offering of online advertising (PPC), SEO, conversion rate optimisation, analytics and reporting services to clients around New Zealand and the world, including 30 seconds, Winger and Flex Fitness.
One of only three New Zealand agencies and the only Waikato agency to make the cut, Unbound centred its award submission around a recent campaign created for one of its clients, Gallagher.
Wanting to grow in highly-competitive, overseas security markets, particularly in the US and UK, Gallagher turned to Unbound for help.
The campaign saw Gallagher achieve maximum brand exposure and engagement and incredible market growth within a short timeframe.
With a 21% year-on-year increase in brand search, a 46% increase in website traffic, and over four thousand conversions, the results speak for themselves.
Unbound owner and founder Quentin Weber says the goal was for the Gallagher brand to be at the top of customers’ minds and on their screens for when they were ready to engage and purchase.
“To get Gallagher’s orange and brand messaging in front of the most relevant audience, we used our ads to target and remarket, aiming to explain and educate potential customers about Gallagher’s enterprise security products and build trust through key messaging around Gallagher’s 80 years of experience.”
Earlier in the year Unbound achieved 2022 Premier Partner status in the Google Partners programme and was named in the top three percent of partners in New Zealand.
The accolade recognises Unbound as one of Google’s top-performing digital marketing agencies from across the globe.
Google Prexmier Partners are acknowledged for maximising campaign success for clients, driving growth by amplifying clients’ campaigns and demonstrating Google Ads skills and expertise through certifications.
As a Premier Partners, Unbound has access to innovative tools, resources and support to help their clients succeed and grow online.
Google senior director ads marketing Davang Singh says becoming a Google Partner shows prospective clients you have what it takes to help them grow online.
“For small businesses that have just started out, or even larger firms yet to take their first steps online, it’s reassuring to know they’re working with a reputable provider that’s approved by Google. Being recognised as a finalist places these partners at the pinnacle of delivering excellent results for their clients and as a great place to work.”
Established in 2015 by Weber, Unbound is one of only 21 premier partners in New Zealand and the only agency outside Auckland.
“We live and breathe digital, and that gives us a real opportunity to be the best at what we do,” Weber says.
A dedicated digital marketing agency, Unbound helps businesses get more traffic and helps them turn that traffic into sales.
Their specialist team crafts high-converting digital ads to target the right customers. They also make sure your website is easy to find and optimised to generate revenue to ensure the best results.
Located in Garden Place, Unbound is actively involved in the Hamilton business scene, and proudly supports Hamilton Central Business Association and the Waikato Chamber of Commerce.
Google is celebrating top-performing Partners striving for excellence for their clients and workplace across six categories: Brand Awareness, Lead Generation, Online Sales, App Growth, International Growth and Workplace Excellence.
