Q&A with Amy van Garderen and Sue Esselbrugge from The Collective Agency


Business Development and Marketing Specialists

The Collective Agency delivers results. From branding that breathes life into your story, to create a voice for your customers and stakeholders. We offer a platform that fosters engagement, and campaigns that will evolve and grow your business.

Q: Tell us what led you into your current career?
We launched The Collective Agency in 2020, we wanted to put our extensive business development and marketing skills to use, having worked together previously we knew we were a good team and that we wanted to do things differently, at a time we were both looking for a new challenge. We are now working on some exciting and meaningful projects of transformation across sponsorship, customer relationships, and marketing strategy with both commercial businesses and not-for-profit organisations.

Q: What piece of advice or words have you been given that you would pass on to others?
“Always deliver more than expected.” – Larry Page, co-founder of Google

Q: 3 words that describe you best?
We asked our daughters to answer this one, they said;
Sue: “Beautiful, loving and organised” Ava, Age 8
Amy: “Beautiful, amazing and adorable” Avery, Age 7

Q: What challenges do you face within your role?
We have experienced early growth in our business and have up-scaled quite quickly to respond to that growth, we now have a small office in Victoria Street and are adding new members to our team, while this has been challenging it is also exciting and rewarding, we feel very lucky to be supported by amazing friends, family, and clients.

Q: What’s your future long term goal?
To lead a nimble and innovative marketing agency, providing opportunities for others in the industry, while working with good people and producing quality work for our clients that we are immensely proud of.

Q: What’s your idea of a work-free day off?
Sue: Being at the beach with family and friends.
Amy: Digital detoxing with a book or enjoying good food and wine with friends


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