See the best of agribusiness at Fieldays 2021


The future of the agribusiness sector is looking bright, with a wider range of products and services on offer than ever before.

With over 1,000 exhibitors on site at Fieldays this year, there’s no better place to scope out the latest in the primary industries.

As the largest agricultural event in the Southern Hemisphere, here’s just a small snapshot of what your ticket to Fieldays 2021 will get you.

A trip to the Agribusiness area will indulge you with market leading agricultural specialists to learn from and network with, as well as an opportunity to check out the latest investments to help you maintain your farm.

Whether you’re looking at herd management, calf nutrition, monitoring soil quality, effluent systems, irrigation, organic or regenerative farming, you’ll be able to find the latest in ag, alongside the tried and tested favourites, all within a short stroll of each other.

If you’re looking for more heavy-duty equipment to get the job done, head to the Heavy Equipment Precinct. There will be a wide range of tractors, forklifts, excavators, mowers, spreaders, and cultivators to choose from.

But it’s not just about the latest products. It’s about the services you can access to help you work smarter, not harder too.

All the major banks will be on site with their financial advisors on hand to chat through your banking needs over a cup of coffee.  To help you bear those chilly mornings, there is an abundance of durable gear that will withstand the elements, which you can find in the Rural Living Precinct. From all the Kiwi favourite farming clothing brands to the woolly socks, waterproof jackets, sturdy footwear, and warm clothing that will keep you cosy until spring.

Fieldays being back on site at Mystery Creek also means you get to experience the iconic competitions once again. So, when you need a break from shopping around, head to the riverside, where all the competitions are now in one location. The boy racers of farming world will be back, going head-to-head in the Tractor Pull. New Zealand’s top fencers will be back too vying for the coveted Golden Pliers® and you can catch the test of skill and precision at the Civil Contractors New Zealand Regional Excavator Competition.

Whilst walking around Fieldays this year, you will undoubtedly stumble across an innovation or two that piques your interest. But if you’re ready to immerse yourself with everything that’s about to shape the landscape of the primary industries, head to the Innovation Hub. You’ll get a glimpse into the future ranging from prototypes to early stages of commercialisation through to ideas ready to grow and scale globally.

After you’ve headed home with all your new ideas and gadgets to tackle the next job on the farm, remember that Fieldays Online is back this year too. You’ll be able to tune in to segments with This Working Life, Fieldays Kitchen, and all the latest Future Focus talks and more. So, you can tune in on demand and tune out to milk the cows.


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