Waitomo fires up petrol price competition in Rotorua


Building on its national expansion plans, Hamilton-based fuel supplier Waitomo Group has opened its first fuel stop in Rotorua.

Located on Marguerita Street, in Fenton Park, the fuel stop will offer retail and commercial customers unleaded 91, Premium 95 and diesel. 

Waitomo Group managing director Jimmy Ormsby said Waitomo is stoked to be able to kick off 2019 with the new Rotorua site.

“Last year, we ramped up our plans to expand and disrupt New Zealand’s retail fuel market, with a promise to deliver more Kiwis a fairer deal.

Rotorua is the first for 2019, but there’s lots more
to come.”

Waitomo’s low-price fuel offering has led to greater price competition in the areas it operates. 

A Waitomo fuel stop will open in Papamoa in March, and construction has also started on a six-pump central Wellington site, where fuel prices are among the highest in the North Island. Plans are under way for a Christchurch site to open before the end of the year, delivering long-awaited price competition in the South Island.

“Watch this space. It’s going to be another big year for Waitomo and there’s plenty more disruption to come,” says Ormsby. 

Established in Te Kuiti more than 70 years ago by Desmond Ormsby, Waitomo Group now has 58 sites stretching from Paihia in the north as far south as Foxton.


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