Over the past few years, influencer marketing has grown to become a key part of…

In the early 90s I lived in Davis, California and worked 25km away in Sacramento.…

In the PR world, we’re always looking at new channels to reach a client’s target…

The COVID-19 pandemic has hit many businesses hard. Economists are now predicting we will enter…

Who knew six weeks ago that our world would be consumed by a health crisis?…

A client asked me the other day, “How do you know when a company milestone…

This past month some of the biggest news stories – globally and here at home…

Momentum. While it’s a physics term, its principles have everything to do with good communication.…

As a person who makes her living on being a good communicator, poor business writing…

Proactively working with the media doesn’t make sense for every business. But when it does,…