With growing concern for New Zealand’s economy over the spread of novel coronavirus, Waikato-based Zealong Tea Estate says it’s been asked to comment frequently on the status of exports.
Despite uncertainty over the effects Coronavirus will have on trade, exports of Zealong tea are looking healthy.
Zealong CEO Gigi Crawford says that the diversification of markets is essential for long term business. It’s a strategy that has been implemented since Zealong launched in early 2010.
“We allocate a percentage of exports to each market. It minimises risk and means we can share our teas with more countries.”
Zealong exports to a thriving world tea market, including countries like the USA, Germany and the United Kingdom, and despite concerns over the growing epidemic, the estate is increasing in popularity.
In the United Kingdom, Zealong teas are found in the most famous department stores Fortnum & Mason and Harrods of London. The New Zealand teas also feature in London’s most iconic hotels and visitor sites, including Four Seasons hotel at Ten Trinity Square, and Claridge’s five star hotel.
Michelin Star restaurants also love the teas with The Greenhouse in London and Blue Hill in New York featuring them. The Two Michelin Star restaurants are highly popular and booking is advised two months in advance. In Chicago, Zealong teas can be found at all four Mojo Coffee sites, including the historic landmark, the AMA Plaza (American Medical Association).
Zealong is also in the process of exporting one tonne of their tea by air freight to Germany in order to cater to the growing demand for tea. Distribution of products to France, Czech Republic, and Singapore are also growing.
Along with foreign exports, branching into cafes and restaurants around New Zealand is also a priority for the Waikato tea farm.
Crawford said it was important to work with the growing list of local businesses and distributors, a list including Mojo Coffee, Hilton Hotels, Smith & Caughey and Ballantynes.
– Supplied copy