New initiative seeks Waikato businesses to join together for good


A new initiative called The Good Collective will launch in Waikato in March 2019.

Businesses from across the region are joining up to be a part of an organisation aiming to supercharge the impact of the local not-for-profit sector. However, more companies from a wide range of business disciplines are still being sought to join.

The Good Collective was formed earlier this year following consultation with Waikato charities and not-for-profits. Its aim is to lift the bar on organisational effectiveness and long-term sustainability among the charitable and not-for-profit sector.

The New Zealand-first initiative is the brainchild of Annah Stretton. She’s provided funding and resources during the start-up phase of the charity through the Annah Stretton Foundation.

The Good Collective is governed by local business leaders who have joined Stretton on the board, including David Hallett, Heather Claycomb, Julie Hardaker, Meleane Burgess, Sue Pairaudeau and Tony Hope.

Stretton said: “The vision for The Good Collective is to connect the charitable sector with top notch service providers to raise the bar on their overall effectiveness and impact in the community.

“Today there are many thousands of charities and not-for-profits operating in Waikato which collectively contribute millions to our regional economy. The challenge many have, however, is their need to access quality business advice and services at a reasonable cost to take their operations to the next level. That’s where we come in.”

The Good Collective’s aim is to move Waikato’s charities and not-for-profits from surviving to thriving with the selection, provision and support of essential business services.

“From now through to our launch in March, we are signing up businesses who want to join us in being part of The Good Collective and offering their services to the not-for-profit sector.

“And it’s important to understand, we aren’t asking for a handout. Our board members are firm believers that organisations will value services they pay for, and businesses all have a threshold of what they can do pro bono. Instead we’re after a special not-for-profit rate that makes sense for both the givers and the receivers.”

The Good Collective does not profit from the business services provided by members, nor will it take a management fee. It is currently working to gain grants and other sources of sustainable, long-term funding for the organisation.

Stretton said the goal of The Good Collective is to assist 50-100 charities and not-for-profits in its first year of operation.

“By connecting charities up with quality business support, we want to see organisations complete capability-building projects, address and mitigate crisis management issues or partner with one of our service providers to gain ongoing business advice and services. Any of these sorts of outcomes will drive up the quality of operations and therefore count as a success.”

Businesses can register their interest in joining The Good Collective by emailing


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