Award-winning PR agency expands into Bay of Plenty


HMC Communications, an internationally acclaimed and national award-winning public relations agency, is now operating in Bay of Plenty.

Suzi Luff, Papamoa-based and former Trustpower community relations coordinator, along with director Heather Claycomb are leading this move which follows a strong period of growth and success for the agency.

Heather says HMC Communications’ expansion into Bay of Plenty is a logical next step for the public relations (PR) agency.

“HMC Communications is well-established in Waikato, where we’ve assisted companies and not-for-profit organisations across the region with a range of communications services for fourteen years.

“We’ll now have a local presence in the Bay, with a full-service PR team available to hit the ground running. We provide a range of PR services, from outsourcing 100 percent of an organisation’s communications requirements to helping with small writing projects or events,” says Heather.

Suzi Luff joins HMC Communications with more than a decade of PR and communications experience across a number of sectors including conservation, tertiary education, the community and voluntary sector and the utilities industry. She has been based in Papamoa for more than eight years.

With a vast collection of working relationships across the region, and around the country, Suzi sees the style and personality of HMC Communications, what the agency offers and how the team operates as being a strong yet easy fit for the scope of businesses based in Bay of Plenty.

“Bay of Plenty is jam-packed with a huge range of businesses of different sizes from various industries. Some of our local businesses are well-established, while others are relocating here or just starting up. What each has in common however, is the vital need to build and protect their reputations, during business as usual and during times of crisis.

“I’m looking forward to working with local companies to build key relationships and create a strong understanding between themselves and their audiences. HMC Communications excels in this space, providing strategy, advice and implementing long and short-term communications campaigns to support any business activity or organisational goal.

“I’m excited to be leading HMC Communications’ expansion in the Bay and can’t wait to work with local businesses and organisations,” says Suzi.

HMC Communications’ move into Bay of Plenty comes hot on the heels of the agency’s success at the 44th Public Relations Institute of New Zealand (PRINZ) annual industry awards in May.

These accolades follow four previous PRINZ Award category wins and being named as a Global Alliance COMM PRIX Award finalist in 2016 in Toronto – for its Buddy Day campaign for Child Matters being one of the 10 best PR campaigns in the world.


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