Hamilton and Waikato third largest region for doing business

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When it comes to hosting business events, meetings or conferences, you can’t beat the mighty Waikato with our region now the third most desirable place to host, meet and learn.

The Ministry of Business, Innovation and Employment released their quarterly Convention Activity Survey and Hamilton & Waikato has again ranked third behind Auckland and Wellington for our market share by the number of multiday business events. When it comes to multiday events by delegate days, we are fourth behind Auckland, Wellington and Rotorua.

So, what does this all mean to our region?

Our business event and convention market are key to the continued success of our region.  Not only do conference delegates spend more than the leisure traveller, they also have a favourable experience of a place, returning for a holiday with family and friends.

International business delegates spend on average $299 per night when visiting Waikato and stay around seven nights in New Zealand. Domestic business event delegates spend more with an average of $461 per night and stay around three nights in the region.

Business delegates eat out, love to shop, be entertained and visit some of our tourist attractions too. They also require transport and business support services, plus help keep our venue, event and technical staff in employment.

Another key factor with business events and travel is that it is not seasonal – it is a year-round activity which keeps many of our venues, AV technicians, caterers, entertainers, transport providers and event organisers in sustainable employment. This is different to the leisure traveller who traditionally likes to explore our region during the summer and shoulder seasons.

As a business based in Waikato, there are a number of opportunities for you to contribute and be part of this success as well.

Free support and expert advice

Amanda and Jody from our Convention Bureau offer complimentary advice to assist with the organisation of all types of business events, including conferences, meetings, networking functions, workshops and special events.

A range of services are available, from suggestions and advice on venues, information about support services or ideas on team-building activities, through to full proposals and conference bids.

Drop us an email to see how we can help you: businessevents@hamiltonwaikato.com

International conference bids

Ever wanted to host or bring an international conference to Waikato?

We help prepare international conference bids, with financial support available from Tourism New Zealand.

We have successfully secured a number of international events over the past couple of years and happy to discuss how we can assist.

Visit our website to find out more: www.hamiltonwaikato.com/business-events

Hamilton & Waikato Tourism - Team

Hamilton & Waikato Tourism’s events team in action.

Experience Waikato Business Events Showcase

If you organise conferences, meetings, team events, accommodation or anything business event related, don’t miss this opportunity to meet with Waikato’s top venues and suppliers.

This tradeshow is free to attend and gives you access to a range of function, meeting and event facilities, and suppliers, all under one roof.

This annual event is growing in popularity and will be held on Thursday, August 23, from 3-6pm at Claudelands Conference & Exhibition Centre.

We are also running a free ‘speaker series’ between 1.45-2.45pm showcasing inspiring identities like Peter Batcheler from Southern Spars who worked on the ground-breaking 2017 New Zealand America’s Cup design.

Networking, drinks and nibbles will be available from 5pm and there are also prize draws for those who attend.

To register for this free event, visit: www.hamiltonwaikato.com/business-events/business-events-waikato-showcase/

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About Author

Jason Dawson

Chief Executive, Hamilton & Waikato Tourism